Airport Addons is an online airport car parking site. They cover airport parking across the UK in all airports.
Their brief was to design a brand new logo for the company.
The client wanted the logo to be clear, impactful and show the service they offered prospective customers. This particular marketplace is very competitive so the client wanted to make sure that they instantly stood out.
We decided to go for a clear, bold and concise feel with an aeroplane and car graphic within the logo. This would indicate that the company provides airport parking. We made the aeroplane fly over the logo and incorporated the car within the ‘O’.
We felt that green and blue were strong colours for the logo and enabled the design to stand out better, especially online.
The logo is bold and eye catching and clearly indicates what the company does by looking at it. The colours flowed well and brought it to life. The blue indicated a confident and bold feel while the green added a positive vibe.
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Scarletts Chase, Nayland Rd, West Bergholt, Colchester CO6 3DH
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