The brief was to design a brand new logo for the Christian dating company Faith Dating.
The company wanted a logo which clearly communicated it was a Christian dating site. The logo was mostly being used online so we needed to make sure that the design sat well within the client’s website.
We went for a simple but effective tone with two stylised people embracing around a cross, forming a love-heart shape. The cross clearly indicates that it is a Christian company and the heart communicates clearly the ‘love’ element of the company. Beside the icon we used a clear bold font, caviar dreams. We bolded ‘Faith’ to underscore its importance. The colour worked well particularly on the cross.
The client loved the logo and felt that it communicated their brand instantly. The people embracing around the cross gives a clear feel and tone for what the dating agency does. The colours flow beautifully, and they are calm and positive colours supporting a trusting tone and feel.
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