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Mid and North East Essex Mind

Challenge

Mid and North East Essex Mind is a local, independent charity connected to the national charity Mind. There are 130 local Minds across England and Wales.
Mid and North East Essex Mind are a mental health charity that work across the Braintree, Chelmsford, Colchester, Maldon and Tendring districts. Mind believe that no one should have to face a mental health problem alone.
After acquiring Mid Essex Mind, Colchester Mind rebranded to Mid & North Essex Mind. As a result of this change, there were discrepancies between services provided in each area. Therefore, it was important the new website was flexible and easily editable with a simple, easy to use design. It was important to meet the emotional and physical needs of those experiencing mental health problems, but also to promote inclusion to those who access the services from the wider community.
Mind wanted to raise awareness of the charity and it’s new combined status, and from this, generate leads and more follows across social media. Importantly, Mind wanted to see an increase in voluntary donations.

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Action

In order to increase donations and simplify the user experience, TMH Media created, designed and developed a whole new website for Mid North East Essex Mind. Extensive functionality for donations, e-commerce, integrated forms and high levels of customisation were necessary to achieve the optimum experience for their target audience. Working closely to Mind’s brand guidelines, we created a modern, functional, but simple to use website that catered for all target audiences, including internal staff.

Result

By developing and re-building the website to include new functionality and a simplified user process, end users are now able to more clearly take action in certain aspects. Whether this is a person seeking support and advice, a supporter looking to fundraise or someone looking to donate to the cause. The new platform simplifies a complex set of requirements and functionality, whilst keeping the user experience simple – which is vital.

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Location

Scarletts Chase, Nayland Rd, West Bergholt, Colchester CO6 3DH

Hours

Monday - Friday - 09:00 - 17:30
Saturday - Sunday - Closed