Royal Association for Deaf people

Challenge

Established in 1841, The Royal Association for Deaf people (RAD), provides services to Deaf people in their first language, usually British Sign Language (BSL) and supports mainstream providers to be more accessible to Deaf people. Their mission is to promote equality for Deaf people through the provision of accessible services. RAD’s website was outdated and no longer fit for purpose. A lack of governance had resulted in the website becoming an unmanageable 350+ pages. RAD wanted to increase and maximise fundraising revenue, deliver focused and well-governed content to all audiences in order to strengthen engagement with them, advertise RAD products aimed at organisations e.g. Deaf Awareness Training, Translation Services and fundraising events.