Royal Association for Deaf people

Challenge

Established in 1841, The Royal Association for Deaf people (RAD), provides services to Deaf people in their first language, usually British Sign Language (BSL) and supports mainstream providers to be more accessible to Deaf people. Their mission is to promote equality for Deaf people through the provision of accessible services. RAD’s website was outdated and no longer fit for purpose. A lack of governance had resulted in the website becoming an unmanageable 350+ pages. RAD wanted to increase and maximise fundraising revenue, deliver focused and well-governed content to all audiences in order to strengthen engagement with them, advertise RAD products aimed at organisations e.g. Deaf Awareness Training, Translation Services and fundraising events.

[

#ad2b25

[

#002e67

Action

Once TMH had received RAD’s brand guidelines we put together a brand-new sitemap to ensure the website was highly searchable, intuitive, and responsive. To reach the target audience, and ensure all users could read and understand the website, each page was styled with a sign language video. The website was built using WordPress – a user-friendly CMS. This allows RAD to easily make changes and add content when they require, using templates that were made exclusively for them.

Result

Once live, the new website received a great amount of satisfactory reviews from RAD’s community. The navigation and usability were highly commended. RAD can now review how the site is performing through the new sitemap & Google Analytics. Mailchimp integrations also allowed for newsletter sign-ups to keep users up to date with the latest news and events. Since going live, RAD has received an increase in newsletter sign ups.

www.royaldeaf.org.uk